Belief for Relief Santa Selfie Rules

Belief For Relief 2021



Everyone deserves a safe place to call home.
Help us spread hope and raise $10,000 to build homes
for better lives with Habitat for Humanity®.

From now until January 5th,
for every Santa Selfie received, ICA will
make a donation to Habitat Lehigh Valley.

“Building strength, stability and self-reliance through shelter.”

Be a little elfie and share your Santa Selfie!

Belief for Relief Logos

ICA’s Santa beard cloth masks* and EPS foam beards
are available at the following locations:

Insulation Company of America
2571 Mitchell Avenue
Allentown, PA 18103
P: 610-791-4200

Habitat Lehigh Valley Restore
 1053 Grape St
Whitehall, PA 18052
P: 610-776-7499

*A limited amount of cloth masks are available.

Print Your Own Santa Beards!

Upload Photo Button



The Random ElfieDrawn from all #ICASanta entries.

PRESENT: $50.00 Amazon gift card

Furry Friend ElfieWho doesn’t love adorable pet pics?!

PRESENT: $50.00 Amazon gift card

Best LocationHow far will our Santas travel?

PRESENT: $50.00 Amazon gift card

Most CreativeHow imaginative can you get?

PRESENT: $50.00 Amazon gift card

Most FestiveThere’s no such thing as too Christmasy!

PRESENT: $50.00 Amazon gift card

Largest Socially Distanced GroupLet’s liven up those virtual meetings!

PRESENT: $100.00 Amazon gift card



Follow Insulation Corporation of America (“ICA” / also now known as Insulation Company of America) on Facebook, Instagram, LinkedIn and/or Twitter.

Take your best selfie or photo with the printed masks or EPS foam Santa beards provided by ICA. If you do not have access to an EPS foam Santa beard, you can print your own. Post your photo with the hashtag #ICASanta and tag us @insulationcorp*. To be eligible for the above “presents”, you must also email your photos to or upload them in the form below. We will be posting all eligible photos in our “ICA Belief for Relief” Facebook event.

*If you post a Santa Selfie on Facebook, Instagram, LinkedIn or Twitter but have a private account/do not make the post public, we will not be able to view the photo. To be entered into our gift card drawings, photos MUST be emailed to us as detailed above.

Please note that upon submitting your photo to us, it will be shared on our various social media platforms. We respect all who wish to retain their privacy and will not include full names or contact info when sharing the photos.

Deadline for entries is Wednesday January 5, 2022. All those who send eligible selfies will have a chance of winning any of the above categories. Winners will be announced and notified on January 10, 2022.

Thank you for your cooperation and participation! Not only is this a chance to win gift cards, but it also helps bring awareness to a wonderful organization. And it’s a great photo opportunity for family and friends this holiday season!



  1. Six winners will be announced and notified on Monday January 10, 2022 (See above for themes and prizes).
  2. To be eligible for the Santa Selfie Sweepstakes, entrants must LIKE and follow at least one of our social media platforms. Eligible selfies/photos must include at least one of our printed masks or EPS foam Santa beards (available upon request) or the Printable Version. Use the hashtag #ICASanta and tag us – @insulationcorp. Then email the photos to or upload them via the form above.
  3. Photographs that are deemed inappropriate will not be eligible for entry.
  4. Photographs must be emailed to us by Wednesday January 5, 2022 at 11:59 PM to be eligible for prizes.
  5. Insulation Company of America will take no responsibility for late, lost or misdirected entries.
  6. Winners will be announced on the date listed above. We will announce the winners on Facebook, Instagram, LinkedIn and Twitter. Winners must message us so that we can send the gift cards to them.
  7. Insulation Company of America reserves the right to use the winners’ names and photographs for promotional purposes. All entries become the property of ICA and all entries may be entered into a database that ICA may use for future promotional, marketing and publicity purposes as ICA may see fit.
  8. Insulation Company of America shall not be liable for any loss or damage whatsoever suffered by entrants (including but not limited to indirect or consequential loss) or for any personal injury suffered relating to the prize or otherwise except for any liability that cannot be excluded by law.


Stay tuned! We’ll be posting the Santa Selfies on our social media platforms, so please like us on Facebook & follow us on Instagram & Twitter! Let the sharing begin!