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Belief for Relief Success!
Dear Elfies,
Thank you for your participation in our Belief for Relief event this holiday season! This year we aimed to spread the glow of our Santa beards even further than last year. Looking back on 2017, we wondered how best to go about that. The natural disasters that struck our nation and our neighbors seemed to be a clear answer. Between hurricanes Harvey, Irma and Maria, we couldn’t help but want to find a way to make a difference, however small. We decided to expand the scope of our Santa Selfies and teamed up with Habitat for Humanity and their #HabitatHammersBack hurricane relief fund. Then we asked all of you to send in your selfies to help us spread the Christmas cheer. We received over 350 submissions (woohoo!), had weekly presents for our Elfies, and ultimately donated $10,000 to our new friends at Habitat. We had so much fun with this campaign and hope you did too! Tune in same time next year for some more holiday fun with foam!
Cheers to a fantastic 2018!
Sincerely,
The ICA Team
P.S. If you want to take a look at all the entries we received, please visit the discussion in our FACEBOOK EVENT
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This article was posted on January 12, 2018, by Insulation Corporation of America (ICA) – a Women-Owned manufacturer of Geofoam and Expanded Polystyrene (EPS), which is commonly but mistakenly referred to as Styrofoam™. ICA is located in Allentown, PA and services the entire Mid-Atlantic Region from Virginia to Maine to Ohio.
